The cloud-based SaaS model, in particular, has become notably beneficial for financial institutions in recent years. It allows them to make their services more scalable, accessible on multiple devices, and cheaper.To explore how SaaS technology is c…
Vertical SaaS has become a popular and effective way for companies to provide solutions, enhancements, or change management engagements in their industry verticals.It's changing the way many companies sell their services and support customers in var…
★★After the dot-com bubble burst, startup venture capital dried up, and building web apps became a challenging proposition. With no money around to hire expensive developers and market the products, even large companies like Microsoft shifted focus …
The world of SaaS is always changing and we can expect to see a considerable shift in the business world towards industry-specific solutions.Let's look at it in more detail.What is Horizontal SaaS?Horizontal Saas, or traditional SaaS, services a wid…
Lean Customer Development is now widely seen as the best way to validate startup ideas and concepts before spending too much time on development, thanks to the efforts of its advocates, All the most notable startups in recent history have used …
What is Product Activation? It refers to the initial process that a user goes through when they sign up for a product. This includes providing payment information, agreeing to the terms, and creating their account username/ password. The stronger th…
If you are running a SAAS product business or team, there is no denying that your growth strategies will be crucial to your company's success. Growing at the appropriate rate can mean the difference between being profitable and not.But what are some…
SaaS applications are among the most complex software, but specific UX standards might improve their appeal to consumers.This post will go through three examples of user experience in SaaS to show the importance of a good UX design in growing strong…
Testing ideas using hypotheses has become very important in the digital world as companies try to determine what customers want. So what is customer hypothesis testing? And how can it help a business?It refers to a methodology that product or broade…
Software as a service (SaaS) is one of the most successful business models today, with an average return-on-investment (ROI) of 2x.This article will discuss five reasons driving investments in SaaS-related products and opportunities.1) The market fo…
What is lean customer development, though?Lean customer development involves various tools and strategies that work together to help you build something quickly with minimum resources.Some famous examples of lean customer development are PayPal, Dro…
A company may have started as a small business, but now it wants to become an industry leader, and the only way of achieving these goals is through growth.One problem with growing a business is that it consumes resources, time, and effort so muc…
The SaaS market is currently growing by 18% each year. As the economy shifts to more sustainable, streamlined models of operation, cloud-based SaaS (or Software as a Service) products and solutions are realizing unprecedented growth.The subscription…
Digital interactions are great, but it can be hard to find what you're looking for.It's so frustrating when you know exactly what you want and can't find it during your digital search. There are many points of friction that prevent promising digital…
Customer research is challenging for product teams because it can be difficult to ask customers what they want. Sometimes people have an excellent idea about what they want but don't know how to communicate it. In other cases, they may not know what…
Artificial Intelligence (AI) Product Opportunities: A Look at 5 Exciting AI Use Cases According to PwC’s Global Artificial Intelligence Study, AI could contribute up to $15.7 trillion to the global economy in 2030, more than the current outpu…
🔰The Problem with Traditional Product Thinking Is That It's Broken. There Is a Better Way.🔰Today's market conditions are too fluid.★Technology is changing rapidly.★★Products need to move quickly.★Customers are now more sophisticated than ever before…
Our New AI Reality AI is rapidly becoming an integral part of the daily lives of people. From Google's AutoComplete feature in Gmail to Amazon Alexa's voice recognition in homes to Uber's use of AI to match drivers to users, AI is both inv…
There was a time when we only used mobile phones to make and receive calls and texts. People were amazed how we could chat on the phone, play games, and do more than that, such as talk, send messages, etc. However, today is about another era; we use…
Many of today’s top companies, like Google, Microsoft, Netflix, Amazon, and Spotify, have reputations for consistently delivering great products and value to customers. That doesn’t happen without a structured plan. All top product com…
Modern Product Design is hard. It can be difficult trying to figure out how to get started and move fast on a specific business or technology problem, as well as trying to prioritize and accelerate the current projects you have already started. A…
The Purpose of Product Roadmaps Let’s begin by defining what a product roadmap is. And to do that, I will first explain what a roadmap is not. A roadmap is not simply a list of features arranged in a somewhat prioritized order, nor is it th…
European B2B start-up growth story has not been impacted during the COVID-19 crisis. The number of growth-stage funding rounds for European B2B start-ups has not been impacted during the COVID-19 crisis, according to recent research by Mckinsey…
The digital prototyping landscape is continually evolving for product teams. ️ ️Imagine you have an innovative business idea and want to launch an app aimed at attracting millions of consumers. ✮Sure, it will take a long time to ideate, design …